but executives have no clue as to what they're doing or ought to be doing.
But their marketing reports know EXACTLY what to do. Just add a blurb in any press release about "AI enabled x, y, z for our a, b, and c product lines" and the board and other execs are happy.
Meanwhile 9 times out of 10 any feature that gets rolled out will be a collection of shell scripts that simply analyzes some data and spits out an answer, any answer, and "we AI enabled."