there was a period in computer arts around 2008 or so (edit, björn's comment prompted a reflection, it might've been earlier than that, let's call it "early 2000s"), that went away like many things with pervasive computerization. vvvv including it's naming and otherwise opaqueness is a product of that period. it was represented by groups like TOPLAP and dorkbot, and it was kind of marriage of technologists and artists, back when such a marriage would've still been self-conscious. stylistically it was a lot of algorithmic generation, live coding, and noise, people liked to use puredata, and vvvv, and other such projects to produce sharp jittery zigzaging lines on a projector screen at get togethers in brooklyn. a kind of deliberate, practiced obscurantism was part of aesthetic, you weren't supposed to keep your PD patches organized. there was a particular typographic convention associated with projects of that time, involving a lot of deliberate but arbitrary additions of punctuation marks, -/////lower case letters, repeating letters00xxx. terms like psychogeorgaphy were involved, there was of course an {esoteric}} component to it. downstream the movement took chiptunes mainstream, and produce early minimal house. some of the conventions remain in the digital arts, and video production circles.

so if you think vvvv is not propertly marketed, maybe will benefit from a mission statement, then it's not for you.