Rethink the name. Seriously.
Personally, I respect the effort to stand out in the sea (get it?) of social platforms.
All people are rather different. No matter who you are, the art of popularity is the art of attracting people who are unlike you. Just because most people are unlike you, and unlike each other. Yes, this assumes removing some nice edginess, and appearing slightly generic.
I love the parallelism between 'scuttlebutt' and 'water cooler talk' .. they both describe gossip and they are both named for people standing around a source of drinking water telling stories.
Fortunately scuttlebutt is the protocol, which I guess is fine.