Who said we were lying to ourselves? Of course we'd like to make money, we hate our jobs and the soul crushing banality of the 8-6 workday, but, enjoy eating.
We have no real moral object to porn or the porn industry.
We have a proof of concept, we just can't continue to do our jobs, work on FOSS, and work on this indefinitely.
We need funding to realize our dreams, hence the title. :D.