Business sense is really important when dealing with this.
One trick is to not do too much on Patreon to start, do the bare minimum so that you don't get overwhelmed later. E.g, give early access instead of a custom special show each week/month, etc.
Patreon means I can just give them dollars for doing a good job, and they don't have to go get an associates degree in marketing to realize that sponsorships are lowballing them entire magnitudes.
I consider this infinitely better to a creator selling my attention, for pennies on the dollar compared to what a company would spend for equivalent advertising from a less exploitable cadre, to companies that are morally grey at BEST, often false advertising or literal scams like Established Titles in the norm.
I know lots of creators who get completely screwed on this front. I am sure the same could happen on Patreon.