Unity actually started doing this while I was working there[0], and then eventually axed it[1] as part of a broader shift towards low quality high revenue mobile development (acquiring ironSource, for example). This shift was highly demoralising for the entire organisation, as it included laying off huge swathes of creative staff from Gigaya development (and other teams) and hiring in areas of monetisation (read: advertising and tracking).

Unity is no longer a games engine company, it is an ad company. It is taking surprisingly long for people to see it this way.

It was really sad to me, because (possibly naively) I saw joining Unity as a potential opportunity to pivot more closely to game engine programming (from web), but that was an uphill battle given that the resource allocation was massively in the opposite direction.

0: https://blog.unity.com/games/introducing-unitys-latest-sampl...

1: https://80.lv/articles/unity-stopped-the-production-of-its-s...