I don't really remember the last time I ate Wendy's, but I do remember the last couple experiences: pretty terrible. Their burgers are somehow worse than McDonald's, slower service, and from what I remember - more expensive. Now I have another reason to never go back - thanks Wendy's!
When was the last time anyone has ate there?
My informal survey of online opinion (OK, a couple of discussion sites) says this is a very dumb move.