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TikTok runs a very large marketplace. A lot of people shop on there. Nowhere near the size of Amazon or Walmart, but sizeable.

Instagram has it too. It's smart on the side of the social network. Rather than linking to your linktree you can run the store on your page directly (for a cut). Because sellers want the additional reach they're willing to typically create a second/third shop in your ecosystem rather than just having Shopify/Etsy.

There are shops on TikTok, seems to be a pretty big thing in some countries.

I'm surprised Alibaba sits that much lower than Shein; and Temu in particular. This includes AliExpress surely?

IP packets on paper, apparently.