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Apple doesn't as desperately need a big stable of first-party content. They've other revenue streams, they're not losing a bunch of third-party content, and I suspect most of their subs come in via Apple One (Apple Music, iCloud, etc.) package deals rather than direct.

Maybe giving the creators more rein and budget, because they’re a cash-rich underdog. Netflix isn’t that now.

The Avatar creators got so frustrated with Netflix they left a year or two ago.

I think Apple gives a lot more free rein to its creators. For the Dr. Dre biopic they let it be made and then shelved it.

Another notable exception was they allegedly wouldn’t let Jon Stewart talk about China.