It’s powered by this chipset afaik which supports vrr and hdr. https://www.connect.synaptics.com/spyder
It is also a USB-C to HDMI adapter, not a pure DP adapter. I think only the 20-series of Nvidia GPUs and maybe some of the 5000-series AMD GPUs have DP capable USB-C outputs. And apparently the M1/M2 Macs that the first article is about.
CableMatters is a good brand so if anyone could do it it'd be them, but it appears it's not quite there yet. Maybe when DP 2.0 becomes more common on GPUs it'll be a solved issue.
Based on my experience, this doesn't matter. I have a video card with no USB-C outputs. I go from full-sized DisplayPort to a female <-> female DisplayPort coupler, to this [0] bidirectional DP <-> USB-C cable, which plugs into my monitor. It works great and even does 4K 60FPS uncompressed HDR no problem.
I see no reason why you'd be unable to then slap on a female <-> female USB-C coupler and then that USB-C -> HDMI adapter.
(There's also no reason you couldn't cut out the first DP cable and coupler and plug the DP <-> USB-C cable directly into the video card. I just have very long (fiber-optic) DP cables that the second cable plugs into.)