https://github.com/niutech/jxl.js is based on Chromium tech (Squoosh from GoogleChromeLabs) and provides an opportunity to use JXL with no practical way for Chromium folks to intervene.
Even if that's a suboptimal solution, JXL's benefits supposedly should outweight the cost of integrating that, and yet I haven't seen actual JXL users running to that in droves.
So JXL might not be a good support for your theory: where people could do they still don't. Maybe the format isn't actually that important, it's just a popular meme to rehash.