I'm sure that's true although I don't know how the numbers pencil out. That said, people also much prefer non-stop flights because of time, hassle, and reduced likelihood of something going wrong.
Qantas is planning to launch 18–21 hour routes in 2026 with economy class, using modified A350-1000 with an extra fuel tank in the hold.
https://en.wikipedia.org/wiki/Kangaroo_Route#Project_Sunrise