The population of CA, meaning the number of people who need water for drinking and growing food, has doubled in the past decades. Meanwhile, the state budget has ballooned to six times what it was circa 1985.
Choosing to starve because you just picked the last fruit off the low-hanging branch is plainly irrational, especially since reservoirs are an aquaculture investment, not a burn pit to shovel money into. The smart business decision is to build wherever gives the best balance between comparative cost and usefulness, regardless of absolute cost, and then make whatever the cost is back through selling the rescued water. If the ruling class is generally right that the state is still a desirable abd growing place to live outside of the regular desperation for more water then this is about as close to a guaranteed return as these things get.