It may be a value thing. Why would you sell a $500 toy to the consumer market who are un-fun customers to deal with, if you could sell the same thing to a professional for $5000 and they won’t even blink because they can leverage that same tool into $500,000 of revenue?
Plus at the $5000 price you can afford to have proper customer support, good service department, and all the other stuff that professionals value. You can make an actually better product even if the tech itself is the same.
And you don’t need to play silly expensive consumer marketing games. Focus on making great cameras and the professionals will market among themselves.