The interests of their shareholders are literally the interests of their customers.
Apple makes incredible products, that billions of people pay significant money for, with many competitors that are much cheaper. Their shareholders reap the rewards of this.
If Apple customers hated Apple, they would not be Apple customers, and Apple would not be one of the most valuable businesses in human history.
There would be no need hide information from customers if that was true. Their censorship, the fact that Apple desperately wants to hide what they are doing, is very revealing and incriminating.