Why companies need a open source Customer Data Platform (CDP)?

While the CDP market is growing rapidly, there is also too much noise and confusion around CDP vendors.

Today, most companies are unifying their customer data in a data warehouse. Data warehouses like Snowflake, BigQuery, Redshift, and others are becoming the single source of truth for companies and growing rapidly.

Naturally, companies want to make use of this data, and a CDP implementation becomes a natural choice.

But what companies fail to understand is that data control and ownership is a critical aspect of a CDP, companies tend to give away access to their datawarehouse to CDP vendors, which could lead to data privacy and security issues.

Today, open-source is growing rapidly, and companies are looking for open-source alternatives to every solution. Self-hosting and owning control of the data is a most preferred choice for companies.

That's exactly we are leading the charge with the first open-source warehouse native CDP.

Repo Link - https://github.com/Multiwoven/multiwoven