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Do you think this is a viable business model? If, so who is the ideal target audience?

I'd get rid of the fake reviews. After reading that, I definitely don't trust the "Over 50+ clients."

I don't think it's a viable business model if you flat out have to lie about it and don't even know who your target audience is.

There are no reviews on the page..

unless you mean the satire reviews which is obviously a joke but yeah that can easily be removed.