I'm really ready to just be "that guy" that browses with JS disabled.
But, yeah, these guys can get on Golgafrinchan Ark B with the rest of the adtech industry as far as I am concerned.
It's not even just cloudflare and similar DDOS checks, but now even things that should just be in the HTML of the page are loaded with JS.
As the internet gets more and more hostile, this will become more and more correct.