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I think you missed the point. Look at Apple's MacBook line, for example. While it's true Apple makes great products, there are plenty of laptops out there with higher resolution displays, better processors, more RAM, and better video cards.

Like someone else said - Apple makes the BMW of products, not the Bugatti Veyron.

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It's obvious that Apple doesn't compete on specs. Features like the iPad retina display though, or the laser-drilled sleep indicator on the MacBook Pro, or the unibody enclosures would be dramatically more expensive if they were even available, were it not for Apple's ability to secure them at large scale. There's no massive advantage or design taste in having marginally more RAM, so that's not where Apple's attention is spent.

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