I'm working on a database system right now, and my favorite paragraph was this one:
> Performance must be measured from the user’s perspective, not the database’s. It is a UX problem and, like any UX problem, can’t really be described in a single number. This is surprising to many people, since they think performance, like car racing, is an objective thing. Just because you can say that a Lamborghini is faster than a Prius, they believe you should also be able to say that My database is faster than Your database. But just like a Lamborghini might not get me to work any faster than a Prius (or a bicycle, if there is traffic), the actual workload for a database is going to determine which one is faster.
So, comparing BigQuery to some small data warehouse product, while BigQuery could not even get off the ground yet, that I call bs and put in the same drawer as the above. If the intention was to say "product x" vs "product y", this is what should have been done. But the author deliberately put the proper product names in a lame and dishonest perspective, which makes the whole thing not credible.