He single-handedly destroyed one of the best brands of the modern online era (tweet, Twitter, the bird logo) only to replace it with a brand identity that was stale 20 years ago and is commonly associated with porn.
The site’s traffic continues to plummet and his investment is worth billions less since he unleashed his acumen.
I used to think he was a great businessman until the Twitter thing removed his mask. It’s easy to achieve financial success when your father owns an Emerald mine. Then you strong-arm people out of their businesses (look up the businesses he actually started).
Twitter will be dead when people stop talking about it dying.
Musk making unforced errors isn't new. His businesses do incredibly well regardless.
He was very good at raising money when money was free. Unclear if all the other things about him add up to a net positive for his companies now.