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I like Kagi's downranking sites with ads. Really removes the incentive for sites to spam you. Too bad I haven't found Kagi as a search engine sticky, it seems about as good as DDG on average.

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This has not been my experience with Kagi. I used DDG full time for years, but, got increasingly disappointed with the results. Paid for Kagi and, omg, I couldn't be happier. It's fast, it just works, it returns more useful results than either Google or DDG.

Interesting. I failed Kagi - it's just SO easy to stick to what I'm used to. The mere act of trying it forced me to step back and evaluate my whole Search mindset, ultimately deciding "eh, Google is good enough."

While pricing is one barrier, I feel inertia is the prime destroyer of an innovation in a space like Search. While it can super successful among a niche user base, I'm not sure how it can gain widespread adoption.

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