Samsung's HW and Android implementation and skin, is in many ways superior to Google's Pixel but the overall packaged is hammered thanks to their bloat trying to replace Google's apps with their own offers to replicate Apple's ecosystem but with Samsung apps instead of Google and it ends up with a confusing duplicate mess. Observe:
Google Chrome and Samsung Browser, Google Wallet and Samsung Pay, Google Keep and Samsung Notes, Google Drive and Samsung Cloud, Gmail and Samsung Mail, Google Photos and Samsung Gallery, etc.
Oh, and the "best" part is, the functionality of certain Samsung apps like Pay is region locked for some reason, so in some EU countries like Germany you can end up with Pay refusing to work if you didn't buy it locally(even though this is the EU so region shouldn't matter). So if you buy your Samsung phone online from some small retailer running a sale you need to make sure the retailer is selling the right SKU for your region otherwise you can end up with Pay refusing to work with some obscure error. Thanks Samsung, great UX. The EU should look into this and maybe fine them as well.
Having a better screen and camera, like GP points out? Yeah, that's something actually important to customers.
So they don’t pick apple because it has a better CPU or GPU. They pick it because it gives them a superior experience and does what they want.
And I don't mean this as to diminish iphones usage experience or capabilities. It is the same for people buying one of those über expensive Samsung folding phones, cars, clothing or the latest Thermomix.
Really. At least they're not the clear favorite. It's not like 2010 when the best phone and laptop hardware was clearly, indisputably Apple.
Samsung phone hardware is better, vanilla Android is better than iOS (ex: recent HN threads raging about iOS not even having schedule-to-send for SMS), many laptops are better than MacBooks or are at least very competitive.
M3 chips are be the best laptop silicon available, but I don't think the average consumer knows/cares much about that.
> Do you have any evidence for this?
It's an opinion, so no.