I might be a hardware engineer, make something cool, but you have some psychopath take your work, manipulate people's emotions and make them feel status insecure, then sell to them. Think of how much pain low income people feel watching Apple's commercials knowing they have an old iPhone. Think of the Apple legal team, promoting themselves at consumers and developers expense. Close to a billion people had their neurotransmitters negatively affected because of Steve's hardware success.
It just worries me that my good intentions today, can turn into immoral actions 10-20 years later.