Thanks for asking! I'm Michael Brantley, Flox CTO and formerly responsible for build and release engineering at the D. E. Shaw group. The high-level summary can be found in https://flox.dev/about but the back story is that I started diving into Nix in late 2017, and once I finally understood how Nix worked, how amazing the Nix community is and the incredible potential of the Nixpkgs collection I immediately realized I'd been "doing it wrong" all this time! It was then that we embarked on an effort to deploy Nix internally, but soon ran into many obstacles to enterprise adoption.

As I'm sure will be similar for many other teams, our Nix deployment started life as a series of bespoke applications and systems created to address such obstacles, but I suppose the difference in our case was that we had an internal venture studio called DESCOvery who recognized the impact that it could have on devs everywhere, and then worked closely with Ron, founding engineer Tom Bereknyei and me to launch the business. It's been an awesome journey - we hope you like it, and stay tuned for more to come!