Ask HN: Best SEO tools for solo founder?

i want to keep track of where my site ranks compared to other sites for groups of keywords and want to be able to track progress of getting the site to rank better and across search engines… i’m mostly looking for tools that will require minimum manual work, are simple to use and understand, don’t require a team and can automate stuff. of course i will need to tweak pages, that will still be me doing it.

my site is on squarespace.