> The NextVR acquisition is what led to the incredible Apple Immersive video format, which enables capture of 3D video in 180 degrees in 8K resolution at 90 frames per second, an absolute juggernaut format with 8 times the number of pixels of a regular 4K video. The best way to think of the new Apple Immersive video format is kind of like a new IMAX-3D, but the real magic is the fact that it’s projected inside an imaginary 180-degree sphere (horizontally and vertically) that takes over your entire field of view.
Vision Pro is the first VR headset that enables playback of 180-degree 3D video at what feels to the eyes like 4K quality.
"IMAX-3D" sounds much more compelling than watching a flat image on a television.