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Text seems like a much more difficult medium to bring ads in such that it feels ‘right’ while still being noticed. YouTube is effectively analogous to burying the ad Indicator late in the reading cycle by not indicating to you which video is going to have an ad when you read the thumbnail.

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I don't think that is the same, because the ad is clearly not the video, as opposed to seeing the video while thinking it was the video forst

From my perspective since the ad cannot be skipped the ad is not separate from the video runtime experience behind the thumbnail - except in your reception of it.

Also another notable indicator of the coupled relationship between ad and video, being demonetized hurts the videos exposure.

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