I think many people are exhausted (at least I am) with the constant irrational exuberance of bolting AI onto every technology, product, and service in existence to end all of humanity's problems. It won't work like that.
Just a bubble right now. It will come back to its natural uses after it. Everyone is doing AI now and I am pretty sure it is to attract investment even if some might know their product will go nowhere.
I spent the 1990s building actual AI software, but we had to call it something else because if you even whispered "AI" in the 90s your funding would dry up instantly.