I am quite aware of the landscape. I use a Pixel phone with GrapheneOS and an iPhone. I prefer many aspects of my iPhone, and can understand why many people choose one as their primary or sole mobile computer. A phone is a very special product category, it's where most users keep their digital lives. As such switching costs are quite high, and user agency is quite important. In general software introduces some very odd dynamics into ownership. If you buy a vacuum cleaner you can take it home, plug it in, and vacuum every room in your house; the vacuum cleaner is yours. If you buy a Roomba and take it home, it demands that you sign a unilateral EULA, then install an app on your phone, and then informs you that it will only clean one room unless you sign up for Roomba Pro for $20/mo[0]. So clearly Roomba still owns the vacuum cleaner they just sold you; they have the final say in what it does or doesn't do. That's ownership. Now, technically, you can legally disassemble your Roomba, and if you manage to dump, modify, and reflash its control software, then you'd be allowed to use your product to clean multiple rooms without paying monthly for the privilege. That would require a lot of effort and specialized skills and tooling, and you would then not be allowed to share your modifications with less skilled Roomba owners because doing so would almost certainly involve trafficking DRM circumvention technology, which is a crime. So in practical terms you only own the Roomba as an inanimate plastic puck.

This whole situation maps to iPhones as well. As things stand when you purchase an iPhone you own a glass brick, and Apple owns the phone part. They graciously allow you to use their phone to perform a certain limited set of activities. I am fundamentally opposed to this sort of non-ownership. Whether the buyer had an option to purchase a roughly-equivalent item with different terms is irrelevant; selling someone a product while retaining ownership of it is a mockery of property rights. Some rights are too important to allow people to sign them away with the tap of a button. When the market missteps by rewarding bad behavior like this it is the job of our democratic governments to step in and mandate good behavior.

[0]: this is made up to illustrate a point, I don't actually know how Roomba service works