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When watching TV the intent is to watch TV, not purchase soap, a car, or a soft drink. It might be that Facebook's ads are simply the wrong type/style for the kind of interaction people use it for. It does seem like Facebook ads feel like Google search ads.

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Or, TV ads don't actually work very well. Since we can't track conversions, we don't really know. Advertisers are paying for it, so why rain on the parade?

> When watching TV the intent is to watch TV, not purchase soap, a car, or a soft drink.

The difference being that facebook doesn't make you watch a 10 second ad between each one of Dave's party photos.

Clearly this is where they're failing.. should also inject pre/post roll ads on all videos

...worked for youtube.

Naw it was the ads overlaying the videos that made YouTube the win win experience it is.

Could imagine a "Facebook brought to you by Ford" day where the entire interface is skinned -- I think that would be worth a lot of money.

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