Global warming and urban pollution have directed public policy towards sustainability and development of cleaner sources of energy. Electric vehicle industry provides a viable trajectory towards energy efficient transportation. From the standpoint of strategic management, we apply the five forces framework that outlines the dynamics in the electric vehicle industry and highlights the relative attractiveness of substitute products in terms of price and available infrastructure. In addition, the paper advances discussion of Porter’s widely used Five forces model in strategic management by appropriating the concept of strategic action field that allows for the inclusion of human element. Finally, the paper bridges the gap for refinement and involvement of human element through the application of strategic action fields.