I think it's a bit easier to swap watches than engines or electric car batteries.
I accidentally bought a large inventory of toner during a sale, and it's really cost prohibitive for me to buy a new printer as a result.
My comments might be a joke, but they're about as rigorous as the claims in the DoJ complaint. They invent a "performance smartphone market" and then claim Google is a distant third to Samsung and Apple because of iMessage lock-in.