I think at the end of the day the economics of streaming just aren’t there. Rights holders saw how much Netflix was making off their content and realized they could get way more if they cut out the middle man. But the cost of creating quality content requires selling it for way more than a monthly subscription that people are willing to pay (or else you get ads). There’s a reason movies cost 5 bucks to rent on Amazon or 15 bucks to buy outright.