Here are is a selection of posts that provide great insights into the best tactics to launch and promote your mobile app:
[1] http://hogrocket.com/post/11566299341/tiny-invaders-story-so...
[2] http://iteratingfun.com/post/23127367529/shockingly-easy-way...
[3] http://toucharcade.com/2012/05/11/why-whale-trail-is-going-f...
[4] http://www.quicksprout.com/2012/05/10/the-beginners-guide-to...
[5] http://www.philterdesign.com/?p=491
[6] http://www.altdevblogaday.com/2012/04/03/launching-on-the-ap...
[7]http://www.gamasutra.com/blogs/GregHolsclaw/20120319/166462/...
[8] http://searchenginewatch.com/article/2169475/4-Ways-to-Help-...
[9] http://philippseifried.com/blog/2012/05/01/lessons-learned-o...
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