Cookies in 2024 is kinda irrelevant, more important is to prevent fingerprinting of veriest kind (CSS, fonts, GPU, screen size etc).
European fear of harms caused by malicious use of databases of personal data go back to actual harms caused by such databases when they were still paper-based and the first transistors had not even been demonstrated.
There's no need to use cookie-based fingerprinting if you control ~97% of the browser market and you can just install the tracking tools directly in the software used and keep them active with maliciously crafted (dark pattern) popups.