I'm curious about the psycho-social factors that have led us here. The vast majority of people just don't care that their data is feeding the surveillance economy. The mechanics of the advertising+surveillance behemoth are built by other people who equally don't seem to care.

Some people are trapped in these systems and don't have any choice, but plenty simply don't seem think or care about it.

This all continues to happen despite rumblings about the problems it causes. Wealth is concentrated into the hands of an elite few, the gap between rich and poor is growing and leading to depression and unrest. Social media fuels addictive behaviours and depression. Politicians foment polarisation, malevolent actors use disinformation to influence elections, governments become increasingly isolationist.

What happened?

Maybe it's not a single, new phenomenon just a combination of others. Diffusion of responsibility, the banality of evil, bread and circuses. But now they're all 'blazingly fast' and at 'global scale'.