Why would I want a math paper to be subliminally manipulating me? I feel like everyone has been watching too much YouTube/tiktok and is buying into the notion that clickbait isn't just a vicious feedback cycle destroying everyone's integrity.
Right, but certain methods are more effective than others. This paper is arguing and encouraging exactly how to manipulate more effectively.
> It might as well do it in a helpful way
Being more effective in teaching I agree is a good thing. But a math paper isn't for teaching, it's for showing a proof or making an argument. I just think we ought to set standards on academic research to remain as neutral as possible to let ideas flourish on merit rather than cunning tricks.
EDIT: I get that a career in academia requires all these games to get more citations. Looks at ML research, I feel like abstracts are written by used car salesman nowadays. So like, if you have to do it do it. But we ought to call it out from time to time.
On the other hand, I read the quote you posted as meeting the reader at their level and guiding them to a clearer, deeper understanding by providing information in a logical, intuitive way. This would mean, for example, providing real-world context for each abstract concept introduced, rather than just leaving the concept by itself together with an abstract definition.
This is a trade off, don't you think? Without the marketing, the paper would be more complete and correct.
"So, the introduction to a math paper should set the scene as simply as possible"
The introduction is not the whole paper.
My (admittedly grumpy) gripe is more that the aim of the blog is that "dull" is bad and suggests to add/subtract candid mathematics with "heroes" and "conflict". If the paper isn't _clear_, that's one thing, but "trick"ing the reader to spend more time on your article than they would without the embellishment is patronizing at best and disingenuous at worst.