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> generating the company a ton of negative press

I mean, I've heard of them now, and hadn't before, and had assumed by the name it was some dumb Buzzfeed-like site. Possibly they'll get some extra business out of it.

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Fair enough, though it would be a VERY risky marketing strategy to create a sockpuppet Reddit account to scare senseless their most naive customers, just to generate some publicity :)

While I don’t expect the company to do such PR themselves, from my experience in China it is indeed the case that many major public figures or products began their explosive growth from negative comments like this

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