They'd been recently bought by a shitty company called DICE that also owned ummm... CNet or Download.com, or some other similar place with lots of downloads for Windows users:
* https://en.wikipedia.org/wiki/Dice.com
* https://en.wikipedia.org/wiki/SourceForge#Adware_controversy
That company already served ~malware~ sorry "bundled third party offers" with their windows downloads, and figured they'd be able to copy-n-paste that approach to popular OSS downloads.
That's not how it played out however, as some of us actually give a shit about things like that. ;)