"we make something worth buying." That is interesting. The "buying" ostensibly refers to journalism, which is where IMO the media has failed terribly in the past 2-3 decades. Most of it became too opinionated that the product being sold was no longer news and analysis, but opinions and echo chambers. I think over time people got tired of paying for opinions, but others were content to continue to do so.

A newspaper that read more like analytical research would be more appealing. The media would benefit as a whole, and prosper, if they strove to remove the personal opinions and beliefs from their reporting.