We have been live with zstd encoding for several weeks now and last week public traffic really started to use it. We're now at 50% brotli, 40% zstd, 9% gzip. Our payload is almost exclusively JavaScript and compression rates are 73% zstd (level 6), 72% brotli (level 4) and 65% gzip (level 4). However, for 95th percentile encoding speed zstd is 4.3ms, brotli is 2.1ms, and gzip is 0.1ms. At the 75th percentile they're all essentially the same. This is a Golang application and we use a cgo brotli library but a pure-go zstd library.