The Elise is on the high side of 'normally priced', but as commuters they're great because they get decent gas mileage.
A well-appointed Exige is close to $80k I think, and cuts the mileage in half. It's a track car, really, so anybody driving it on the streets is probably 'doing it wrong', but I've driven more serious cars as daily drivers so I'm not one to judge.
I can't really comment on the Evora because it's 'new tech', and is supposed to be expensive as such. They're expensive compared to the Prius, but they aren't really comparable either.
Edit: s/Elan/Elise/g. Memories.