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Any chance this marketing campaign is related to the increasing popularity of semaglutide weight loss drugs?

Why would junk food manufacturers be pushing semaglutide?

so you can eat more for less consequences probably, although iirc ozempic also lowers how much you want to eat

They specifically make you eat less.

Maybe they are betting that at some point you'll stop taking ozempic and then you are theirs.

When people are taking semaglutide, they aren’t buying as much junk food. Therefore, junk food makers want to replace that lost demand.

Maybe, but regardless, that shit markets itself. It works.

-a phrase that I first came into contact with in a marketing piece, ironically.