The word privacy means so many different things to different people it is hard to discuss about it without first defining it.
The word "privacy" in modern sense has been twisted to mean anonymous. So any data collection in absolute terms is an invasion of Privacy. Hence the confusion.
The word "privacy" in Apple sense was that only they can collect information about you. But not any other third party without permissions. And those permission are guided by both user interest and obviously their business interest.
The word "privacy" where data collected about you are randomised and profiled you to certain category of interest will be an invasion of privacy depending on which company is doing it. For Google with their replacement of Cookies it is absolutely wrong. For Apple they are protecting their customer.