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You're right, but it's not Kagi Search that is doing the robbing: it's all the ad-tech aggressors of the last decade plus.

It was never free. You just weren't paying directly for it.

Would you pay $10 for the best sandwich in the world? It's just a sandwich, but it's the best in the world. Would you pay $10 for the best search engine in the world? It's just a search engine, but the best in the world.