Yes so what happens when Uniqlo or H&M starts dictating which items you can wear together or on what days you can wear them?

You're entirely missing the point. Tech companies don't get to dictate what we can do with their products. I don't know why that is so hard to understand. You think that going to a competitor is the answer but the competitor is doing the same thing and so would every company over time because it gives the companies so much power and profit, at the cost to user freedom. This is particularly dangerous in a market that is basically an oligopoly.

The "free market" is great but it doesn't solve every problem or abuse. Users and customers have rights that need to be protected. Why you thing giving up your natural rights to corporations is a good idea I'll never know.