Attention is basically routing, these other routing schemes put a less fine-grained choice for the model, which potentially makes it easier to train
You use three distinct linear projections, one for queries, one for keys and one for values. From Q and K you compute the attention matrix A, and using A you construct linear combinations from V. But depending on A, for example for a token V_i there might be input from two other tokens, V_j or V_k, so information is moved between the tokens.