> Hit me and do what though?
Advertising is likely far more successful at manipulating you than you realize.
When it comes to purchases it will show you only a narrow subset of what's avilable to you. Amazon does this already when it shows you the same products over and over again then starts showing unrelated products or stops showing new results entirely.
Product advertising is bad enough, but it's not just about trying to get you to buy something. AI will also shape your opinions and your political views. It'll hide or downplay information to protect paid partners and advertisers. It'll lie to you in order to convince you that there are things you urgently need to do to protect what you already care about, when in reality doing those things will be ineffective or even counterproductive. It will show you things to keep you angry, or afraid, or feeling helpless. It will distract you from doing things that could bring meaningful change. It will influence how you vote.
Even if you are somehow more immune than most people to cognitive biases and the psychological manipulations employed by advertisers, marketers, and PR firms most people around you will not be.