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They must be really trying to pump the Next conference attendance numbers.

Other way around probably. Team had the next conference as a deadline and this is all they were able to come up with.

Recently there was an article on the frontpage titled "headline driven development".

I guess it happens more often than not.

https://news.ycombinator.com/item?id=39891948 - That was posted Apr/1st so authors were half joking

Probably not, given it starts today and is already sold out.